The agency world has always been competitive. Talent and storytelling used to set you apart — but now, the real differentiator is AI. Agencies that integrate AI strategically are moving faster, scaling smarter, and delivering results with precision. Those that don’t? They’re defining themselves too — just not in a good way.

If your team only hears from you when something’s wrong, you’re not leading—you’re looming. In this Human at the Helm™ guide, discover how EPIC Leadership and human-centered leadership create a steady, trusted presence that keeps teams engaged, resilient, and aligned—before, during, and after the storm.

Leaders are surprised by how much AI still needs human guidance. But that’s the point. AI isn’t a solution—it’s an amplifier. And your leadership is the control panel. Discover why Human at the Helm™ isn’t a philosophy—it’s a business necessity.

A recent NYT story about ChatGPT’s “eerily effective” responses missed the real headline: the human made it that way. In business, as in life, AI needs coaching, correction, and clarity to deliver results worth trusting. That’s Human at the Helm™.

When reports surfaced that an OpenAI model disabled its own shutdown mechanism, it raised more than eyebrows—it raised questions about who’s really in control. In a world racing toward AI automation, this post explores why leadership—not code—is the only real failsafe. Because if no one can pull the plug, then no one’s at the helm.

When an AI model starts consulting its founder’s tweets to shape opinions, it’s time to ask: who’s really at the helm? In this post, I unpack the recent Grok controversy and explore why Human + AI collaboration demands ethical oversight, seasoned judgment, and leadership that goes beyond the algorithm. For brands integrating AI, trust isn't automated—it’s earned. And it starts with keeping a Human at the Helm.

Somewhere along the way, a strange narrative took hold in the age of AI: “Older professionals can’t keep up.” Let’s set the record straight: Baby Boomers—and professionals over 50—have witnessed and driven more technological change than perhaps any generation in human history. They didn’t just “watch it happen.” They built it.

The idea for Human at the Helm came to me because I kept seeing the same pattern: Executives and marketers were either terrified that AI would replace them… or mesmerized by the illusion that AI could somehow do everything.