My Experience
I’m a strategic marketing executive with over two decades of experience guiding companies through pivotal growth moments, brand reinventions, and organizational transformations. From launching new customer acquisition engines to helping founders clarify their voice, I bring both big-picture thinking and executional discipline to every role I step into.
I’ve worked across industries—healthcare, mental health, education, SaaS, professional services, and nonprofit—helping brands find their voice, build high-performing teams, and create sustainable systems for growth. Below is a snapshot of my experience.
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All this experience has lead to this moment in time when I am taking control of my destiny and helping others fulfill there's through two unique offerings:
Human at the Helm: An AI Agency designed to help advertising, marketing and PR agencies distinguish themselves in the marketplace, improve business development and streamline sales and operations.
EPIC Leadership: A completely new type of leadership development program focusing on the concept of servant leadership as taught by the study of prey animals and working with horses.
My Professional Journey
AUTHENTIC
REMOTE
JANUARY 2023 - PRESENT
INDEPENDENT CONSULTANT
MAY 2022 - APRIL 2023
Fractional CMO
Provide executive-level marketing leadership on a part-time (fractional) basis to multiple clients simultaneously. Develop and execute strategic marketing plans aligned with their respective business goals. Specialized in identifying ideal customer profiles, creating targeted campaigns, and optimizing brand messaging to drive growth, market expansion, brand transformation, and revenue generation, delivering measurable results while offering the flexibility and cost-effectiveness of a fractional role.
POND KING, INC.
GAINESVILLE, TX
MAY 2018 – MAY 2022
Director of Marketing
Rescued an over-budget, two-year E-commerce website redesign project, successfully delivering a fully optimized site that improved user experience and drove significant revenue growth. Developed and implemented a cohesive brand voice across all marketing materials, including websites and social media channels, while creating keyword-rich, SEO-optimized content incorporating best practices such as H-tags and alt-text to effectively reach target audiences.
DOWNS RACHLIN MARTIN, PLLC
Burlington, VT
APRIL 2013 – DECEMBER 2016
Director of Marketing &
Business Development
Leveraged a data-driven approach to drive strategic initiatives that enhanced brand positioning, increased market share and contributed to geographic expansion. Managed marketing operations, built a high-performing team, and streamlined processes to align with the firm's business objectives and deliver measurable results.
HMC ADVERTISING
Richmond, VT
APRIL 2001 – DECEMBER 2012
President, Majority Owner
Transitioned through roles of increasing responsibility—from Account Executive to Director of Client Services and ultimately to President and Majority Owner—by consistently driving process innovation, crafting impactful marketing strategies, and honing operational excellence. Oversaw client relationships, team leadership, and business operations, ensuring alignment with organizational goals and delivering measurable results that fueled growth and profitability.
